New Wave Media: Marketing and Advertising in Cape Town, Western Cape

Eskom recently launched an innovative taxi branding campaign to educate the South African public on illegal electricity usage, showing just how powerful the transit media trend can be when used effectively. Launched on 1 February, the campaign will run for two months, with a six month renewal option. Drivers, passengers, pedestrians, cyclists and other road users will be able to spot the unique Eskom branded vehicles all over the CBD areas of Cape Town, Durban and Pretoria.…

If you thought that branding campaigns were enough on their own to promote your brand, you might be missing out on a large number of additional ways to gain exposure. While branding plays a big part of your marketing strategy, it is by no means the only way to promote your product or business. The best approach is an all-encompassing approach that incorporates branding, traditional advertising, online marketing and other tactics to get the best results.…

If you thought outdoor advertising and other types of branding were only right for big businesses, think again. Many business owners assume that a brand is something that is globally recognised, such as Coca-Cola or McDonald’s. In reality, every single business is a brand. Simply put, a brand is your unique business and the services or products that you offer, whether that may be a small restaurant or an internet marketing service.…

Transit advertising provides an innovative way to get your message across to a broad audience. While billboards can be limiting, and traditional advertising mediums only reach certain audiences, this type of medium offers one of the most effective forms of advertising, allowing you to see far better results with your campaigns.

This form of advertising is done through branded taxis that have been customised with your company message using high quality decals.…