Cape Town tourism will benefit from Tourism radio

Cape Town, and the rest of South Africa, eagerly awaits the many international visitors, expected to visit during the FIFA World Cup 2010. Visitors will welcome a feature that is now available when hiring a car to make a  holiday while driving around the Western Cape, both informative and  enjoyable.

Tourism Radio is a station designed to entertain and educate visitors while driving en-route. Once a visitor opts to include Tourism Radio in their hired car, they can tune into Tourism Radio on 91.4 FM to get cultural, historical and anecdotal information, as well as updates on nearby attractions and even shows. Tourism Radio is a unique location-based radio broadcast that keeps visitors informed about the area they are visiting, in via GPS technology fitted into rental cars.  Thanks to GPS technology and a specially designed Tourism Radio device,  Tourism radio will tell the visitor all about the area through which he is travelling, and will draw the attention to prominent landmarks and highlights as they are  approached,  so you don't miss anything that your South Africa holiday  has to offer. As you move from one location to the next the information will change so you only hear what is interesting and related to the area. Tourism radio website assures visitors that the station also airs entertaining and informative radio shows on topics like South African slang, local music and 20 questions a tourist would like to ask a South African.

"What this means in practical terms is that if you're in Cape Town, you learn about the development of the Mother City, and when you drive to Stellenbosch, the focus of the broadcast travels with you ... it's that easy,". "It's like having a local person (to guide you ) there in your car," founder and operations director Mark Allewell says.
See their website : http://www.tourismradio.co.za.

Tourism radio also aims to make visitors to Cape Town aware of what they can experience during and after the World Cup, and will have also have a focus on safety of visitors, in partnership with the city of Cape Town.

Visitors to Cape Town who operate cell phones will, in addition, be able to obtain informative guides by downloading them from a local website : hummba.com.  This will be launching during April across the various mobile phone operating systems. Derived from the Xhosa name meaning go or travel, Hummba is a social network for travelers that lets them connect with friends, track their travels live,  and share their travel experiences, directly from mobile phones.

The  expected 450,000 visitors to the World Cup 2010, and others will  follow to enjoy a holiday in South Africa this year, will find this new technology will make their travelling experience more enjoyable.  Further good news for tourism in Cape Town is that the price of a Cape Town holiday is definitely becoming more affordable as many lodges, guest houses and self catering establishments have reduced their prices to affordable rates as has been confirmed in recent surveys conducted in the industry.