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Set Squared displays the new Range Rover Evoque wireframe

By Cara Mains-Sheard, 15.04.11 | Comments

As part of the South African launch campaign of their smallest, lightest and greenest car, the Range Rover Evoque. Land Rover South Africa enlisted the services of Set Squared to design and build a display to house the life-size wireframe replica of the urban vehicle.


Following the brief from Land Rover, Set Squared designed and built a secure and weatherproof structure using aluminium rods and Perspex panels. Sitting on an raised, illuminated platform and accentuated by neon pink LED lighting from the display ceiling. The cerise pink wireframe conveys the key aspects of the new car: luxury, design, sustainability and technology.

Making its debut at the Crowne Plaza Hotel in Rosebank, The Evoque wireframe display will be visiting various cities around the country over the next few months. This is all in anticipation of the launch of the vehicle later this year.

Set Squared, a Johannesburg based company is a specialist supplier to the Exhibitions, Events and Shop fitting industries. An in-house design studio and carpentry and metal factories on the premises allows Set Squared to provide turnkey offerings on all advertising construction. This includes system and custom exhibition stands, sets, stages, product launches and road shows, as well as shop fitting and permanent displays.

Operating both national and internationally, Set Squared has been designing and manufacturing award winning exhibition stands, event infrastructure and shop interiors since 1981.

For more information about Set Squared and its services, please visit http://www.setsquared.co.za or contact Adam on +27 11 792 2047 or adam@setsquared.co.za

To see more pictures of the Range Rover Evoque wireframe visit: http://mzan.si/JAYs


About The Author:
Marketing Manager at Set Squared
More info: setsquared.co.za
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