How Intelligent is Your Business?

How Intelligent is Your Business?

Intelligence is defined as the ability to reason, plan and solve problems. Humans use intelligence to cope with daily challenges. The more intelligent a person, the better their ability to respond to a situation. When it comes to decisions that can affect long term profitability in a company, intelligence plays a major role. Organisations define intelligence in terms of Business Intelligence (BI). BI refers to the ability to realise business success by accessing relevant data quickly and easily.

A good BI system makes tracking, monitoring and controlling project performance a reality. Organisations can access information on stock levels and output levels to make faster decisions, preventing possible production interruptions.

The concept of BI has been around long enough for most companies to be aware of the benefits of a good BI tool. However, having BI software that is slow could be of no use to your business. In many corporate situations, business decisions need to be made almost instantly. Slow data retrieval could cost your business time and money. Decision makers should not have to wait for the IT department to access their data for them. EasyAsk is BI for the masses, meaning any one in any department has the ability to access information.

So how can organisations achieve greater profitability through BI without IT involvement? Companies such as Nedbank, Momentum, International Health Distributors (IHD), Matrix Vehicle Tracking, Europ Assistance and Central Analytical Laboratories (CAL) have invested in EasyAsk. This BI tool analyses huge amounts of data at the touch of a keyboard. By typing in a query in natural English you can instantly gain access to comprehensive and relevant information, no matter what your position in the company.

The information you receive from EasyAsk is an analysis of data from all databases.  A huge amount of data is converted into usable information and relevant to the job you have to do. Everyone from a purchase manager tracking the fastest selling range to the CEO monitoring the uptake of a special offer can benefit from EasyAsk.

With faster accessibility to data, business users have more opportunities to use the information in effective, revenue generating activities.