A new marketing tool with a focus on promoting local business in SA

September sees the launch of a new online service, which enables interactive communication between businesses and the communities they serve. Called TheBestIn ( www.thebestin.co.za ), this website is set to shake up the current directory marketplace and allow businesses to target their marketing spend more effectively. The site offers substantial benefits to both site visitors and to advertisers in terms of content, functionality and cost.

Set up by the entrepreneur that has built a network of more than 22 national real estate magazines over the past seven years, there are 350 franchised websites planned over the next eighteen months. Each of these local sites, which one navigates to either from the homepage http://www.thebestin.co.za or directly following a specific search engine search, is run by a committed and knowledgeable person, known as the site owner.

Founder and CEO Roger Carpenter comments: “More people than ever in SA are using the web and it’s only going to get bigger. People overwhelmingly prefer local providers of goods and services but there is currently nowhere on the internet where people can get detailed information about local products and services in their area. Sure there are listings but they give little more than a name, address and a phone number and people want more than that so that they can make an informed choice.

TheBestIn is very different. Firstly, each local site is run by committed and knowledgeable people from within the local community. These site owners follow our extremely high standards in approach, delivery, content and look-and-feel. Having a nose to the ground in each area ensures the information on each site remains fresh, up-to-date and relevant to the community it serves.

Secondly, the information available on individual businesses is unprecedented. With up to 400 words of text, photographs, company logo’s, and testimonials - where satisfied customers can leave reviews detailing their experiences, makes the package a compelling business tool and takes web marketing to a new level.

This combination of comprehensive information, provided locally, at low-cost provides an effective marketing tool for local businesses and self-employed individuals, many of whom have not yet embraced the internet as part of their business. The site will be helpful to both residents wanting local information on the area where they live and to people from outside the area wanting information on a particular location.”

Carpenter continues: “We knew we were onto a winning formula as the response by prospective franchisees has been overwhelming, with over 60 individuals across SA currently wanting to came on board to run one of TheBestIn.co.za local sub-sites. And this before any marketing of the business has taken place. We will now rapidly roll-out coverage across the country over the next few months.

We look forward to officially launching TheBestIn concept and to continuing the growth of our remarkable company which provides an unparalleled service to local communities across SA, and to the businesses that operate within them.”

For further details please visit www.thebestin.co.za

Contact information:
TheBestIn
Email: roger@thebestin.co.za