What is Smokoo?

South Africans can start preparing themselves for something radically different from the norm when they next look for some online excitement. Smokoo.co.za will soon be launching its innovative web site that will employ revolutionary new technology to create a brand new and exciting internet experience for all.

The operators are remaining tight-lipped about the precise nature of their new project. In fact, they are actually capitalizing on this air of secrecy by running a clever marketing campaign in which visitors to their temporary site at www.smokoo.co.za are being asked to pre-register and offer a guess as to what they think Smokoo may be. The reward for the best correct guess is an awesome Apple iPad valued at around R10 000 and the offer has proved sufficiently tempting to draw roughly one new entry every 30 seconds.

A brief examination of some of the entries to date confirms that the whole Smokoo marketing campaign and the curiosity over the mystery online venture has generated the kind of hype normally associated with events such as international pop concerts. Facebook and Twitter are buzzing with speculations.

August 1st is the day on which all will be revealed and everyone who enters the competition is automatically invited to participate in the launch now just 15 days away.

Will Smokoo live up to the expectations of all of the web addicts? Only time will tell for certain, but having seen the excitement on the faces of the team that put it all together, it seems certain that it will.